Goalsetters Would Like To Introduce You To Abigail Jones!

Abigail Jones, the Chief Marketing Officer of XA Talent, a 360 staffing and recruitment firm, is making waves in the recruitment and marketing industry. Jones has been a part of XA Talent for two years and has been running her own boutique digital marketing agency for four years. In this Goalsetters exclusive interview, Jones shares details about her journey, the challenges she has overcome, and her company's services.

Jones has over 14 years of experience in marketing, trade marketing, and sales, managing high-portfolio entertainment franchises in APAC for Universal and Sony. One of her most notable collaborations was with Martel for the launch of Spider-Man, a collaboration between Marvel and Sony. After managing luxury brands for digital and retail in London, she started her own marketing agency, serving clients in both the UK and the US.

However, when the COVID-19 pandemic hit, she had to pivot her business. She merged her business with a recruitment agency to help job seekers land their dream jobs and businesses grow. Jones believes that the journey to success is just as important as the destination.

XA Talent specializes in helping Government contracting firms and B2B service-based businesses achieve their growth goals. For Government contractors, they create attractive EVPs and DEI initiatives, build talent pipelines, and establish their executive and employer branding. Additionally, they run marketing campaigns to help them stay relevant in the industry by attracting teaming partners and agency clients.

For B2B service-based businesses, they focus on creating strong personal branding for executives and a full 360 digital marketing approach. Their approach ensures that clients are positioned as Fortune 500 companies with the right branding and marketing, so they can achieve their business goals and hire top talent when the time comes.

One of their recent notable successes was helping a non-profit workforce development client based in Washington, DC secure a 1 million contract through rebranding, marketing strategy, and participant pipelines. Another exciting success story was working with an oil & gas company and restructuring their business through rebranding and marketing efforts, resulting in them winning a 9-figure Gov contracting deal in less than 6 months.

Jones believes that goal setting has been an integral part of her success journey. With her team, she has continuously refined their branding and messaging until they hit the mark. They have also worked with an operations partner to streamline their sales process, which has been essential for their success.

As an entrepreneur, Jones is excited to continue her work in the industry and partner with tech companies to create innovative recruitment marketing solutions through XA Talent. Jones and her team are truly revolutionizing recruitment and marketing, and we can't wait to see what they accomplish next.