Amy Pierquet: Designing Success Through Authenticity and Adaptability

Written By: GoalSetters International

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Don't doubt your abilities or change who you are in order to attract clients. You will attract your ideal clients when you are authentically you.

Amy Pierquet 

Goalsetters Would Like To Introduce You To Amy Pierquet 

For over two decades, Amy Pierquet has been at the forefront of the website design, graphic design, branding, and SEO industry. As the owner of Waterfront Graphic, her expertise and passion have helped countless businesses establish a strong online presence and attract their ideal customers. With 22 years of experience under her belt, Amy has witnessed the ever-evolving nature of the industry and has overcome numerous challenges along her journey.


Amy's venture into the world of design began straight out of high school when she pursued a commercial art degree with a focus on graphic design. Armed with her education and an unwavering determination, she launched her business and embarked on a path of creativity and innovation. Little did she know the industry would undergo significant changes during her tenure, and she would be faced with a critical decision that would shape her future.


After a decade of successfully working as a magazine and publication designer, Amy found herself at a crossroads when that industry took a downturn. It was a pivotal moment that demanded adaptability and resilience. Instead of succumbing to defeat, Amy chose to reinvent herself and her business. Recognizing the growing importance of the digital realm, she dedicated a year to learning about website design and online marketing. This leap of faith propelled her forward and paved the way for a new era of growth.


Throughout her journey, Amy faced internal obstacles that threatened to hinder her progress. Imposter syndrome and limiting beliefs whispered doubts in her ear, questioning her abilities and the value she brought to her clients. However, she refused to let these self-imposed barriers define her. Amy took a leap of faith, focusing on personal growth and overcoming her own insecurities. As a result, her confidence blossomed, allowing her to reach new heights both personally and professionally.


At Waterfront Graphic, Amy works closely with businesses to understand their unique vision, goals, and mission. By crafting custom websites and providing comprehensive services such as website design, updates, SEO optimization, branding, print design, and online marketing, Amy helps her clients attract their ideal customers and create a lasting online presence. Her commitment to delivering tailored solutions and staying updated with Google algorithms ensures that her clients stay ahead in the digital landscape.


For Amy, success goes beyond external achievements. She finds her greatest triumph in her personal growth and transformation. Over the past 22 years, she has evolved from a bashful entrepreneur with doubts to an outgoing and confident professional. It is this journey of self-discovery and personal empowerment that she considers her true success.


Setting goals has been instrumental in Amy's journey. She emphasizes the importance of goal setting, noting that it provides a clear roadmap for progress and growth. Monthly, quarterly, and yearly goals keep her focused and motivated, allowing her to track her achievements and celebrate milestones along the way. Amy uses Trello, a project management tool, to visualize and organize her goals, giving her a sense of accomplishment as she moves completed goals to a "done" column.


As Amy shares her insights and experiences, she leaves a final message for the audience: Embrace authenticity. In a world where clients seek genuine connections, staying true to oneself is the key to attracting the right clients. Amy's success is a testament to the power of remaining authentic, showcasing your unique talents, and letting your true self shine.


To connect with Amy Pierquet and tap into her expertise at Waterfront Graphic, readers can visit her website at https://waterfrontgraphic.com/.


In closing, Amy Pierquet's journey serves as an inspiration to entrepreneurs in any industry. With adaptability, resilience, and an unwavering commitment to personal growth, she has not only overcome challenges but also thrived in the ever-changing world of design. Her story reminds us that success is not just about external accomplishments but also about personal growth, and that setting goals and staying true to oneself are crucial elements of achieving success. Amy Pierquet's passion, expertise, and dedication to her craft make her a true force in the industry. As she continues to evolve and embrace new opportunities, her authenticity and adaptability will undoubtedly propel her to even greater heights.

Connect With Amy Pierquet 

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