Can you tell us what type of business you run and how long you've been operating this business?

I am a business lending consultant and investor for the better part of four years.

It is May 6, 2020. The pandemic is getting more severe than we could ever imagine. I am trying to complete an asynchronous video lesson for my then-job, while having one eye on the news and another on my firstborn son who relentlessly makes small wobbly steps and flops to the wood floor. As I pick him up, my cellphone rings. It is my boss. “She has never called me before”, I thought. That’s when I why she is calling without she saying the first words. A couple minutes later I say, “Thank you.” I am now unemployed for the first time. 

It is a strange time since I have so many plans for 2020 and beyond that depend on me being employed. So I tell my wife the news that my former boss told me, and that I am committing the remainder of the year to be a full time stay-at-home dad. This is the first of many commitments. While losing my job is an involuntary commitment, the others were by choice and design. 

Next I commit to become a fulltime business owner which involves managing out rental portfolio and something else. 

That something else was becoming an alternative lending broker within the real estate investment industry when I met Neal and Teri via the internet. 

I also commit to massive and new transformation and growth. So invest thousands of dollars and hundreds of hours to expand my mindset, my context, and my skillset. 

Then four months ago, I committed to expand my business model to include small business and high-ticket lending consulting.

Shiny Object Syndrome

“You can be your own boss. Set your own time. Make as much money as you want. Create a team and earn override and passive income year over year.”

“You can make 10K/month with little effort and mentorship.”

“You can invest in real estate with no money down and make 5 to 6 figures/year.”

This is the shiny object syndrome bug that bit me. I didn’t realize at that time. I was also experiencing the IMPOSTER SYNDROME. So everytime one of the lucrative, never-before-seen opportunities that I tried failed, I began searching the internet to secretly find a J-O-B. 

The remedy for this challenge was that I invested in myself to shift my mindset and to transform my identity to becoming an entrepreneur. To this day, I still have mentorship, community, active networks, and other resources to sharpen my skills and identity as an entreprenuer.

Sales is a numbers game

Another challenge that I faced, like most new entrepreneurs, was not getting qualified and motivated prospects. In fact, I worked three months straight without closing a single deal. This dry spell repeated itself twice. I made hundreds of phone calls. Heard thousands of No’s. As my self-doubt increased, my confidence plummeted. But I learned that I was doing it all wrong. 

So I learned the art of closing. I learned the art of positioning and branding. I learned the art of building relationships. Over time, with consistent effort and practice, these arts compounded and paid dividends. To paraphrase my mentor, money earned is a product of value created. While I am still improving my efficacy in all these and other areas of business, the current results have been exponentially positive. For example, I am helping real estate developers, business acquisition investors, and equity investors within the US and internationally to secure capital to fund their multi-million dollar ventures. It is through a series of relationships that I cultivated and nurtured that the led me to this high-ticket lending opportunity. 

Let's talk about the services you offer with Premier Lending Solutions.  Who do you help, and how do you help?

Small business owners work with with us to secure funding so that they can scale their companies continuously and efficiently. We begin with a discovery call to learn everything about you and your business.

Then we communicate with the lenders who can best solve your needs. We provide you a detail analysis of the loan options. Once you choose the offer(s) that best meet your needs, we go to funding and close. We also offer unlimited availability via email and monthly 1-1 consulting after funding. You are never alone. 

What sets you apart from other lenders that are offering funding to business owners?

In our most recent funding, an owner-operator semi-truck driver was approved for half of the amount he requested. Instead of accepting that offer, we pivoted to another lender, with the same file that we carefully constructed for the underwriter to have an easier time seeing future success of our client as we saw it. Within hours, the second lender approved our client for the twice the amount that the first lender offered. Although our client got a lot of money, we help him choose a solid truck that  that was under the approved amount. Additionally, we provided a customized plan for our client to structure his capital to maximize the cashflow as well as to mitigate the new overhead business expenses. Then we helped our client to remove two minor negatives on his personal credit report as well as provided working capital through business credit. He was overwhelmingly thank to us for overdelivering and he said, “See you for the next one in six months.”

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  We offer Premier Lending Solutions by putting our clients’ needs first. 
• We find and solve problems.
• We educate our clients and hold them accountable to their success.
• We are relational not transactional.
• We provide more value than we are paid.

For our readers that may be business owners, what advice can you offer that will help them get in a position to get their business funded?

In a webinar that I co-hosted with another business owner, I advised business owners to learn the art of protecting, building, and leveraging both their personal and business credit to access capital. Most business owners, especially start ups, do not qualify for the most flexible loans products-even when they have strong credit scores.

The biggest myth is that great credit score guarantees loan approval. Nope. Lenders are looking for more than that. This is why business owners who work with Premier Lending Solutions gain so much added value and insight. When you understand how lenders think and underwrite, you will always have the advantage.

With all that you've accomplished so far, did setting goals contribute to your success so far?

Setting goals is the only reason I am successful thus far. My idea of setting goals was to think about something that I want to accomplish and try to do it.

But I quickly realized that that did not work. So I learned to art of intentionally leveraging other people’s network, platform, ideas, and systems to achieve my goals. I write down my goals, envision them, measure them, and set new goals. I find that my clearest goals that I systematize are the most enduring, productive, and satisfying ones.