Goalsetters Would Like To Introduce You To Tony Ristovski!

In a world where technology and innovation are rapidly changing the way we work, Anastasija and her husband (Tony Ristovski), two entrepreneurs from Europe, saw an opportunity to revolutionize the outsourced bookkeeping industry. With their combined experience in the accounting world, they knew they could bring a fresh and innovative approach to the US accounting industry.

Three years ago, they started Next Generation, a virtual bookkeeping agency that partners exclusively with accounting and bookkeeping practices across the US. Their team acts as a back-office bookkeeping team for their clients, freeing up their in-house team to focus on core activities such as marketing, sales, and client communication.

"Our driving force is building long-term relationships by sharing the same values with our clients: professionalism, ethics, and mutual trust," says Anastasija. And their approach has paid off. Today, their first clients are still with them, and they have successfully established themselves as a leading virtual bookkeeping agency in the US.

The road to success was not always smooth, but the duo faced challenges head-on. One of the biggest obstacles was learning when to slow down and restructure. Working with different accounting practices meant constantly adapting their team to match their client's internal systems. But they have found a solution. "We never settle with the status quo," says Anastasija. "We're always looking for better ways to do our job." They invest in their people's education, conduct brainstorming sessions, and work with consultants to build their internal systems.

Next Generation supports small and mid-sized accounting and bookkeeping practices, mainly with bookkeeping tasks. Their services help their clients increase their capacity to take on new clients and expand their services, enabling them to reach a wider client pool. Their partners benefit from the immediate scalability and increased profit margins that come with working with Next Generation.

Anastasija and her husband's best advice for those looking to grow their accounting firm is to work on their processes. "Your job is not to work IN your business, but to work ON your business," says Anastasija. "It's dangerous when your key people are occupied with repetitive bookkeeping tasks." They advise hiring at least one in-house client-facing team member, installing a simple CRM for communication, partnering with a professional bookkeeping agency, and focusing on sales and marketing.

Setting goals has been a significant contributor to Next Generation's success so far. With a clear vision and a passion for innovation, they have created a thriving business that is changing the way the US accounting industry operates.